WORK

Rootstock Architecture

I was the Design Lead for the new Rootstock Architecture website and updated visual identity, which better captured the unique aspects of the Roostock brand.

AT A GLANCE

Rootstock Architecture

Breathing new life into a traditional concept

AT A GLANCE

Summary
What I Did
Reflection
Programs Used

Summary

My responsibilities involved being the Design Lead for this project, overseeing the design deliverables and direction to ensure it met the high standards of the established Rootstock Architecture brand. These responsibilities included creating the new website design, which reflected a detailed understanding of both the Rootstock brand identity and architectural community in Alberta.

What I Did

I conducted the design research into ways we could capture the Rootstock brand across their website design, then used those insights to create the final design for the website. These activities involved collaborating with the Rootstock leadership to ensure my recommendations aligned with their brand goals & expectations.

Reflection

The overall project was an incredible creative opportunity to develop a design that captured a brand in a way that hadn't been done before. This would not have been possible without the input from the Rootstock team, who brought critical insights from their own design philosophy that could then be included into the actual final website design.

Programs Used

The programs used to fulfill the deliverables in this project included:

Google Workspace for handling project notes and communication
Adobe Illustrator when creating new graphic design assets for the website
Adobe XD to create the design for the new website
Adobe Photoshop when optimizing client provided project renders and photography

Keep exploring

Continue browsing through my featured work samples, or get in touch with me if you'd like to learn more about this project. Explore Work