Summary
I worked with the Perfect Skin Clinics team to help develop their new visual identity for their online
brand. Their team was in the midst of launching a new clinic location, and sought design expertise to
help better communicate their branding across their digital channels. This primarily involved the
design and launch of their new company website.
What I Did
As part of a larger project team, I was the Design Lead for the project. These responsibilities
required determining and developing a new design direction for the Perfect Skin Clinics visual
identity. Specifically, this required creating a new design aesthetic that was then used to create the
website design, social media assets, and digital marketing materials.
Reflection
The overall design aesthetic that was created and finalized deeply aligns with the Perfect Skin
Clinics branding goals and values that they originally wanted highlighted. There was a great amount of
collaboration between myself, the project team, and the client — which translated to design choices
that truly captured the ideal presentation of the Perfect Skin Clinics branding.
Programs Used
Numerous deliverables were created, which required the use of various programs and applications to
complete this project:
- Google Workspace for handling the brand documentation and marketing materials
- Adobe Illustrator to new digital graphic assets
- Adobe XD as the tool used to design the website
- Adobe Photoshop when cleaning up client photography files & assets
- Microsoft Office to create a variety of new supporting business materials
