Summary
I was assigned to work with the Infinity team on the launch of a new brand for their startup: Infinity
Private Mortgages. This meant I was Design Lead for the project, allowing me to collaborate with the
Infinity team to develop a full brand identity from scratch. I was responsible for creating
all of the visual brand assets, brand documentation & guidelines, new website design, and full
development of the new site.
What I Did
There were quite a few deliverables with this project, which required a wide range of design and
development skills to accomplish properly. The main items that I handled were:
- New brand direction that included messaging, value propositions, and a market
analysis
- New visual branding, which included the logo and various marketing materials
- Website design for a medium sized lead generation site
- Full front-end development to create the entirely custom Infinity website
Reflection
I set out to make sure that the overall design & brand quality was going to be way above the
competitors of Infinity Private Mortgages. Many of the businesses in this industry skip out on their
presentation, and I saw this as a big opportunity to help the Infinity team succeed in their growth
goals. The Infinity team was great to work with, and was very receptive to discussing all of the
different ways we could design their brand.
Programs Used
There were quite a few different deliverables, requiring me to be proficient in a variety of different
tools. These included:
- Google Workspace for handling the brand documentation and marketing materials
- Adobe Illustrator to create the logo design & print media
- Adobe XD when designing out the Infinity website
- Visual Studio Code as the preferred IDE when developing the site
- ShoutCMS was the web CMS platform used to develop the website on
