Helping Develop Kiron's Visual Language
I worked at Kiron as a visual designer helping develop the organization's visual language. Kiron had developed a brand identity, but wanted to develop a more consistent aesthetic with how the organization shared information internally and externally. Working under the Head of Marketing, I did internal research and analysis to help develop Kiron's visual language: the organization's communication aesthetic. Many of my projects were with colleagues across various departments, of whom I developed communications materials for. Since Kiron had an innovative approach to education, using massive open online courses (MOOCs) for refugee education, I was heavily invested in visually explaining the organization's departments. This was beneficial internally, as everyone had clarification for the different responsibilities across departments, but also externally for possible sponsors and students.
Example Internal Document
I did most of my work under the instructions of, "make it look simple, and design it so people say 'I could've made that'." For most of my projects, I would be told to design visual explanations of entire documents, which could be dozens of pages long. To accomplish this in singular, simple visuals I had to critically assess the contents of every document with their respective department owner. It was often an exhaustive process, but resulted with visual materials that could be used for other documents, presentations, and the website.
Before I arrived, there were no diagrams like the above one anywhere in the organization, and most visual communication involved basic charts. There wasn't anything inherently bad about that, but for such an innovative organization; Kiron needed a developed visual language. I designed every visual to be consistent with the brand, through a combination of critical assessment, discussions, and collaboration.
Upon arriving, Kiron had it's own brand identity and a basic style guide (e.g. fonts, colours, logos). However, there was a lack of visual consistency that represented the brand, which is what I based my process around. Although the project was centred on visual design, the bulk of my work involved just talking with people and experiencing the organization through it's staff. I needed this feedback, because I felt as though it was necessary that every part of the organization saw the visual language as an extension of how they communicated.
The theme of my time at Kiron was visual design, and the benefits it has on communication when properly designed. I learned a lot about how to work in cross disciplinary teams in a professional context, and about critically analyzing design feedback.