Summary
Foam King has been around for decades, and are one of the most well-known providers
of foam mattresses and custom cut foam in Alberta. While working at Mediashaker as a Senior Designer,
I was tasked with providing all new brand documentation & direction for the Foam King company.
This notably included a brand guide, new online store design, and various other supporting
visual assets.
What I Did
I led the design aspects of the project from start to finish, along with handling several followup
projects over the years since we published the new Foam King brand. My responsibilities included:
- Leading the discussions and direction of the new branding with the client
- Creating a polished, well-organized new online store design
- Prepping all new brand assets, documentation, and guidelines
Reflection
I am very pleased with how the branding turned out, and where the Foam King team is at now with the
growth of their business. The process was collaborative, exciting, and very rewarding. The owners were
exceptionally open to new ideas, and this allowed us to really provide something creative & fresh for
their brand.
Programs Used
Quite a few different programs were used because of the wide project scope. Here's a simple summary
of the tools I used during this project:
- Google Workspace for creating an easy-to-manage set of of brand documentation
- Microsoft Excel to help with preparing a market competitor analysis
- Adobe Illustrator when designing all of the new brand assets
- Adobe XD for creating the new online store design files
- Adobe After Effects for creating some supplementary animations
